The date for Audi’s merger with Sauber has been set

( – On September twenty seventh, the German automotive producer Audi will formally announce that it’ll develop into a shareholder of the Swiss workforce Sauber. What has been one among Formula 1’s worst stored secrets and techniques appears to have come to an official conclusion.

Oliver Hoffmann (CTO) and Markus Duesmann (CEO) from Audi.


Sauber, which is able to compete in Formula 1 as Alfa Romeo till the top of 2023, introduced an “imminent announcement” on its Twitter feed Thursday morning. specifically for September 27. The tweet included the hashtag #KeepMakingHistory, which means “Let’s preserve making historical past!”

It was instantly clear to trade insiders that this might actually be simply an Audi deal announcement, and has now been in a position to verify this by additional analysis.

What the important thing figures for Audi’s entry into Sauber will appear to be stays a matter of hypothesis for now. Recently, there was discuss of shopping for the ultimate 75 % of the workforce’s shares (by 2026), the deal will likely be carried out in a number of tranches, which can initially begin at 25 %.

Former workforce proprietor Finn Rausing (Tetra Pac) needs to maintain the remaining 25 %, not less than in line with the most recent data from “Radio Paddock”. Nevertheless, in line with well-informed sources, the workforce will likely be referred to as Audi and can seem as a “pure” works workforce.

A brand new chapter within the historical past of Sauber Motorsport

A brand new chapter begins for the Sauber workforce. The founding father of the corporate, Peter Sauber, bought the final of his shares in 2016 to the funding firm Longbow Finance, the place the Rausing household additionally appeared as companions for the primary time.

Alfa Romeo has been the title sponsor of the Swiss racing workforce since 2018 and has been the only namesake since 2019. However, the cooperation with the Alfa Romeo model will finish on the finish of 2023 – an inevitable consequence of the entry of Audi, as a result of in any other case two competing automotive producers could be concerned in the identical workforce.

What’s new from Porsche?

While Audi’s entry into Formula 1 from 2026 is already taking concrete varieties, there’s nonetheless no concrete information from sister firm Porsche. According to experiences, a partnership with the prevailing workforce won’t be thought-about after the Red Bull deal was terminated, however different situations will likely be thought-about.

Nor is it an issue, not less than in line with ‘’, a three way partnership with Michael Andretti, who needs to take part in Formula 1 like Porsche. There is little doubt that Andretti-Porsche has followers each amongst followers and on the Formula 1 circuit.

Why Wolf vs Andretti however for Andretti-Porsche

For instance, Mercedes workforce boss Toto Wolff has at all times been towards sending Andretti’s privately run workforce because the eleventh entrant to the unique Formula 1 membership. However, if Andretti had a world-renowned OEM like Porsche, he would change his thoughts.

“If somebody is new to Formula 1, everybody can contact the FIA,” says Wolff. “Then the FIA ​​and Formula 1 have to grasp whether or not such a workforce could be useful for our enterprise or not. It hasn’t occurred but.”

“But now, when the workforce comes collectively with the OEM, the necessities will likely be fully totally different. I’ll say from my perspective as a shareholder of the workforce: If the pie will get larger, I’ve no drawback sharing the pie with extra folks than earlier than. .

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What Wolff means: While Andretti’s workforce is common with followers, the monetary advantages it brings to Formula 1 are manageable. On the opposite hand, a producer like Porsche, for instance, has large blue-chip sponsors who guide perimeter promoting at racetracks, thereby making the pie larger for everybody.

If the pie is not getting larger, it is comprehensible that current groups have a vested curiosity in not sharing with extra folks. Wolff explains: “Formula 1 thrives as a result of now we have ten groups with their DNA who’ve invested a number of billions in Formula 1 through the years. That’s what made Formula 1 what it’s right this moment.”

Wolff: There’s a number of controversy surrounding the story of his affect

It’s an funding that those that make it wish to defend. Wolff has by no means hidden his place on this difficulty. At the identical time, he says that he doesn’t have the authority to make selections: “I may give my opinion. But I believe Mohammed (bin Sulayem, FIA president) and Stefano (Domenicali, Formula 1 CEO; editor’s notice) are their selections.”

“It would not matter what I say: if Stefano thinks this sponsorship will herald more cash, he’ll help it. And if the FIA ​​thinks that the eleventh workforce will likely be good for Formula 1, they will even help it. The groups don’t have anything to say. All the tales about Toto’s affect in excluding different groups are pure polemics, “stated Wolff.

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