Formula 1 – September 27: Date set for Audi’s merger with Sauber

On September 27, the German automobile producer Audi will formally announce that it’ll be a part of the Swiss Sauber crew as a accomplice. What has been one in every of Formula 1’s worst stored secrets and techniques appears to have come to an official conclusion.

On Thursday morning, Sauber, which can compete in Formula 1 as Alfa Romeo till the top of 2023 as a consequence of a sponsorship deal, introduced an announcement “quickly”, particularly on September 27. The tweet included the hashtag #KeepMakingHistory, which means “Let’s preserve making historical past!”

It was instantly clear to business insiders that this might actually be simply an Audi deal announcement, and has now been capable of verify this via additional analysis.

What the important thing figures for Audi’s entry into Sauber will appear like stays a matter of hypothesis for now. Recently, there was speak of shopping for the ultimate 75 % of the crew’s shares (by 2026), the deal will likely be carried out in a number of tranches, which can initially begin at 25 %.


Former crew proprietor Finn Rausing (Tetra Pac) desires to maintain the remaining 25 %, no less than in response to the newest data from “Radio Paddock”. Nevertheless, in response to effectively-knowledgeable sources, the crew will likely be referred to as Audi and can seem as a “pure” works crew.

A brand new chapter within the historical past of Sauber Motorsport

A brand new chapter begins for the Sauber crew. The founding father of the corporate, Peter Sauber, offered the final of his shares in 2016 to the funding firm Longbow Finance, the place the Rausing household additionally appeared as companions for the primary time.

Alfa Romeo has been the title sponsor of the Swiss racing crew since 2018 and has been the only namesake since 2019. However, the cooperation with the Alfa Romeo model will finish on the finish of 2023 – an inevitable consequence of the entry of Audi, as a result of in any other case two competing automobile producers could be concerned in the identical crew.

What’s new from Porsche?

While Audi’s entry into Formula 1 from 2026 is already taking concrete kinds, there may be nonetheless no concrete information from sister firm Porsche. According to reviews, a partnership with the present crew is not going to be thought-about after the Red Bull deal was terminated, however different eventualities will likely be thought-about.

Nor is it an issue, no less than in response to ‘’, a three way partnership with Michael Andretti, who desires to take part in Formula 1 like Porsche. There is little question that Andretti-Porsche has followers each amongst followers and on the Formula 1 circuit.

Why Wolf vs Andretti however for Andretti-Porsche

For instance, Mercedes crew boss Toto Wolff has all the time been in opposition to sending Andretti’s privately run crew because the eleventh entrant to the unique Formula 1 membership. However, if Andretti had a world-famend OEM like Porsche, he would change his thoughts.

“If somebody is new to Formula 1, everybody can contact the FIA,” says Wolff. “Then the FIA ​​and Formula 1 have to know whether or not such a crew could be helpful for our enterprise or not. It hasn’t occurred but.”

“But now, when the crew comes collectively with the OEM, the necessities will likely be utterly completely different. I’ll say from my viewpoint as a shareholder of the crew: If the pie will get larger, I’ve no downside sharing the pie with extra individuals than earlier than. .

What Wolff means: While Andretti’s crew is in style with followers, the monetary advantages it brings to Formula 1 are manageable. On the opposite hand, a producer like Porsche, for instance, has massive blue-chip sponsors who guide perimeter promoting at racetracks, thereby making the pie larger for everybody.

If the pie is not getting larger, it is comprehensible that current groups have a vested curiosity in not sharing with extra individuals. Wolff explains: “Formula 1 thrives as a result of we now have ten groups with their DNA who’ve invested a number of billions in Formula 1 over time. That’s what made Formula 1 what it’s immediately.”

Wolff: There’s a number of controversy surrounding the story of his affect

It’s an funding that those that make it wish to shield. Wolff has by no means hidden his place on this subject. At the identical time, he says that he doesn’t have the authority to make selections: “I may give my opinion. But I believe Mohammed (bin Sulayem, FIA president) and Stefano (Domenicali, Formula 1 CEO; editor’s be aware) are their selections.”

“It does not matter what I say: if Stefano thinks this sponsorship will usher in more cash, he’ll assist it. And if the FIA ​​thinks that the eleventh crew will likely be good for Formula 1, they may also assist it. The groups don’t have anything to say. All the tales about Toto’s affect in excluding different groups are pure polemics, “stated Wolff.

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